MCo Beauty
Client
MCo Beauty | MVMNT AgencyEvent
Serving FaceLocation
Lox in a BoxServices
Event Design & Production, Styling, Bespoke Builds & Props, Printing & Signage, Branded Moments
About This Event
Leading Australian beauty brand MCo Beauty celebrated the launch of its Serving Face campaign with the exclusive MCo Beauty Diner - a one-night-only transformation that pulled guests into a bold, playful world of beauty, delicious bites and glam.
We completely reimagined the space, turning the green-and-white venue into a vibrant pink MCo Diner. Bench seating and stools were reupholstered, a pink awning and oversized lightbox set the scene at the entrance, and the deli became a fully branded “MCo Shop” to bring the Serving Face universe to life.
Staff wore pink boiler suits and aprons, makeup was served on branded trays, and MUAs offered glam touch-ups from pink high stools.
Every detail - from custom cups, coasters and menus to paper diner bags and hats and cute pink furniture - was crafted to feel fun, immersive and unmistakably MCoBeauty.
Guests left with their own MCoBeauty Diner Bag filled with the latest must-haves to keep Serving Face well beyond the event.
Photography blouisbailey | thefourthcreative
