Sweaty Betty ⁠

Written By Katie Smee

  • Client
    Sweaty Betty ⁠| Liminal People

  • Event
    Sweaty Betty Launch into Australia

  • Location
    Museum of Contemporary Art

  • Services
    Event Design & Production Styling, Florals, Bespoke Builds & Props, Printing & Signage, Branded Moments

 

About This Event

⁠This incredible event celebrating Sweaty Betty’s launch in Australia was set on the MCA rooftop, with the Opera House and Harbour Bridge glowing - the perfect backdrop for an evening of movement, music and connection.⁠

Hosted by Anna Heinrich, the evening was a fully branded experience: lined-up mats, custom water bottles, a branded stage for Charlotte Barge to teach golden-hour Pilates, and a podium for Tiisha to play sunset sounds. An oversized logo backdrop and the full collection on display for guests to browse brought the Sweaty Betty world to life.⁠

 
Katie Smee
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